Amrutanjan Health Care today said it has joined hands with Amazon to offer its products on the e-commerce giant's platform.
While initiatives have been taken to strengthen distribution in the existing channels, e-commerce is also the principal area of focus for the company's management as part of Go to Market effort, Amrutanjan Health Care said in a filing to BSE.
"This will help us realise our objective of ensuring that the brand reaches consumers in new geographies," it added.
Shares of Amrutanjan Health Care Ltd today closed at Rs 351.35 per scrip on BSE, up 2.39 per cent from its previous close.
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