Hell-bent on preparing India to “make for the world”, DJ Koh, President and CEO of IT and Mobile Communications Division, Samsung Electronics, said here on Wednesday that the company is once again refreshing its mid-price segment smartphones with flagship premium features for the upcoming festive quarter.

DJ Koh, Samsung Electronics

Gurgaon:

According to Koh, the fourth quarter (October-December) in India, which is a key market for the company, will see some exciting launches that will completely alter the course of the mid-segment market -- a space that is currently flooded with Chinese variants.

“Since February this year, I have changed my strategy for the Indian market as the competition got tough and terrain harsh. We dominated in some areas while struggle in some during the course. 

“You will see devices coming from us in the mid-segment space with flagship features and functionalities that will delight our customers in India,” Koh announced during a media round-table after unveiling Samsung Galaxy Note 9 here -- his first flagship launch in the country.

Note 9 is being manufactured at the world’s largest mobile factory by Samsung in Noida. “India is already making smartphones for the country. Now we are pushing India to make for the world,” Koh noted.

Samsung is currently making 67 million smartphones in India. With the new 35-acre plant, it is expected to manufacture nearly 120 million mobile phones. 

Not just smartphones, Koh said the company is going to offer a wide range of smart devices for its evolving Indian fans. “I am building a complete ecosystem of smart devices for the millennials in India,” he said, noting that the focus was not on sales numbers but building a bond with domestic customers.