Aadvik Foods is India's first company to process, brand and market camel milk and its products in the country. Founder Hitesh Rathi and co-founder Shrey Kumar, alumnus of Punjab Engineering College and Indian School of Business respectively, saw enormous opportunity in this excellent alternative to existing dairy products and decided to take the plunge, leaving plush jobs at MNCs.
Camel milk and its products are making its place as the next premium super food(s) in the market with its unique benefits. Several studies have shown camel milk to be a great help to those with diabetes, suffering from dairy allergies, autism, heart and autoimmune problems. It also contains immune-protecting substances as human milk that can be an effective supplement to breast milk.
Since its inception 2.5 years ago, Aadvik Foods has garnered its loyal audience (1,50,000+ customers in India and abroad). With a promise to deliver camel milk unadultered, Aadvik has carved a 'unique' place for itseIf, thus, justifying its name. Its aim is to promote camel milk as a great alternative to cow/goat/buffalo milk. Unlike cow milk, camel milk is not readily available for consumption everywhere. This is where Aadvik Foods comes into picture.
The company is bridging the gap between camel herders and the market by spearheading the freeze drying process to manufacture milk powder from camel milk in order to preserve the quality, taste, flavor, mineral and nutrients. They have also successfully established cold chain logistics in major cities for frozen milk. Aadvik Foods not only distribute camel milk and camel milk powder but have also branched out in producing camel milk products like flavored camel milk powder, chocolates and skin care.
With a strong distribution network in India and other countries like USA, Singapore and Malaysia, its presence on all major e-commerce websites like Amazon, Ebay, Flipkart, Snapdeal, Shopclues, PayTm, Alibaba, Big Basket, and select retail outlets in Delhi, Chennai and Pune along with tie ups with Foodhall stores of Future group, Aadvik Foods has made camel milk reach people far and wide.
Aadvik Foods is leading the bandwagon of creating the much needed awareness around camel milk and its products. With over 40 SKUs spread over camel milk powder, camel milk chocolate, camel milk skin care products, which have been highly successful, Rathi and Kumar have a solid plan in place to launch new and innovative range of super food products very soon.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)