Blue Apron Holdings Inc. APRN, +2.28% said Monday that it will launch The September Whole30 selection of recipes from September 3 through the end of the month. Blue Apron announced two Whole30 meals per week in January and says it received "overwhelming response." For September, it will be three meals per week. Recipes include Mediterranean salmon with sauteed kale and zucchini, and pork fried cauliflower rice with cabbage and sweet peppers. Whole30 is a 30-day diet program that omits alcohol, sugar, grains, dairy and legumes like chickpeas and lentils in favor of meat, seafood, fruits and vegetables, natural fats, and herbs and spices. Blue Apron shares have sunk 45.7% for the year so far while the S&P 500 index SPX, +0.11% has gained 6.6% for the period.
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