Netflix is a paid video streaming platform and when you pay for a service like this, you usually don’t expect your binge watching experience to be mired by ads. We know that Netflix prioritises the visibility of its originally produced content on the platform, and has tested pre-roll promotions in the past. But as of now, the binge-watching experience on the platform is pretty seamless and is not interrupted by advertisements.
Netflix, however, added that these promotional recommendations that appear in between episodes are skippable and users will be able to press a ‘Continue’ button at any time to skip the promos and move on to the content they were watching. Redditors who spotted the promos still maintain that they are unable to skip them. As a result, many have complained that these promos are intrusive and hamper the binge-watching experience.
In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested,” Netflix told Cord Cutter in a statement.