CAPTION: Justin Trudeau says Canadians need to do “a lot more” as a society to foster true acceptance of LGBTQ people.

The prime minister continued his tradition of marching in Montreal’s annual Pride parade on Sunday. (Aug. 19, 2018) 1.

SOUNDBITE: Justin Trudeau, prime minister PLACELINE: Montreal CREDIT: The Canadian Press STORYLINE: Thousands of cheering spectators lined the streets of Montreal on Sunday as Prime Minister Justin Trudeau continued what has become a yearly tradition of walking in the city's colourful Pride parade.

Wearing white pants and a pink button down shirt, the prime minister yelled ``Happy Pride'' as he marched alongside his wife, Sophie Gregoire-Trudeau, as well as Quebec Premier Philippe Couillard and other dignitaries.

Less than a week before the kickoff of Quebec's election campaign, politicians from all three levels of government could be spotted among the amid the parade's sequins, rainbow flags and whirling dancers.

At a press conference ahead of the event, Trudeau called for an end to the use of the word ``tolerance'' as a benchmark for the treatment of diverse communities.