Bollywood star Shah Rukh Khan's Meer Foundation, which has been actively helping and supporting the needy, has taken yet another noble step.
Apart from Khan, many other Bollywood celebrities including Hrithik Roshan, Sonali Bendre, Farhan Akhtar, Abhishek Bachchan and Anushka Sharma, have extended their support, urging people to come forward and help the people of Kerala.
The death toll in the flood-hit state has reached 357.
The central government has launched massive rescue and relief operations in the southern state. Army, Navy, Air Force, Coast Guard and National Disaster Response Force (NDRF) have been asked to mobilize additional manpower, boats, and helicopters to scale up the operations. Food packets and drinking water are also being rushed for those in need.
The chief ministers of various states have also come forward with financial aid to help the state cope with the huge-scale devastation.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)