On Monday, the New York Post caused a fracas across New York City as those in the know raced to get a copy. Yes, an actual ink-printed, hold-it-in-your-hands newspaper still has the power to cause a commotion. Delivery drivers reported that young people chased down their trucks. Other Post-seekers rose, well before sunrise, to snatch up copies by the bundle. Why? All for an advertisement.
For the first time in the Post’s 216-year history (the paper is owned by News Corporation, the same company that owns The Wall Street Journal),...