#TideWhite's new campaign sets out to salute the country and its people. With this campaign, #TideWhite attempts to celebrate the success of India while highlighting the brightest moments of Independent India. The campaign has been conceptualized by Social Kinnect.
Watch:
As an extension to the campaign, the brand will also connect with its digital audience by encouraging consumers to share back their #TideWhite moments through the past 71 years by posting their #TideWhite moments and tagging Tide India on Facebook, Twitter and Instagram.