GAIL (India) Limited registered an emphatic win at the Best Social Media Brands SAMMIE Awards 2018, for their Hawa Badlo Campaign, in the category of ‘Best Use of Video Content’. The gala award ceremony was held at the Westin Mumbai Garden City, Goregaon in Mumbai recently. The SAMMIE Brands Awards and Summit commemorates the success of brands who have brought about pivotal growth and maturity in the Indian social media ecosystem.
Vandana Chanana, ED (Corporate Communications and CSR), GAIL (India) limited, added, “After being selected at the Jaipur International Film Festival and then three shortlists at Foxglove Awards 2018 earlier this year, the SAMMIES bring positive news for us and the team. This award is just another testimony to the innovative brainstorming that goes into every social campaign like Hawa Badlo that we design to educate and apprise the general public. We are pleased about winning the SAMMIE award for ‘Best Use of Video Content’ as this encourages us to bring out more impactful campaigns in future.”
This set of prestigious awards recognises clients and agencies across diverse industries who have three things in common – a passionate keenness on consumer insights, a creative magnifier which is relevant to both the audience and to the medium, and a differentiated take on leveraging social media platforms.