Twitter today launched a special emoji for Bollywood star Akshay Kumar's upcoming film "Gold", which is scheduled to release on Independence Day.
The emoji appears next to the hashtag in the Tweet and is inspired by India's first Olympic gold medal. It will be active until August 16.
Vishal Ramchandani, Head of Marketing at Excel Entertainment, said in a statement, "The #Gold team is excited about the collaboration with Twitter, adding colour to conversations and allowing people to connect to the movie through the #GoldMovie, #FeelingOfGold and #UniteForGold."
Keya Madhvani Singh, Head of Entertainment Partnerships, Twitter India, said they are excited about the collaboration with "Gold" team.
"Bollywood is an ever-evolving industry that explores new ways to engage with fans, and we're excited to provide creative opportunities to drive anticipation for movie launches. We are delighted to collaborate with Excel Entertainment to offer fans multiple layers of engagement, prior to the release of Gold, which will enhance their overall cinematic experience," she said.
"Gold", directed by Reema Kagti, is a sports drama inspired by real events during the 1948 Summer Olympics when India, as a free nation, won its first Olympic Gold Medal in field hockey.
Akshay plays the lead in the film, which also stars Mouni Roy, Kunal Kapoor, Amit Sadh, Vineet Kumar Singh and Sunny Kaushal in pivotal roles.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)