Online mattress seller Casper Sleep Inc. plans to open 200 of its own stores in the next three years, expanding across North America to stave off competition from dozens of internet copycats.
Casper CEO Philip Krim said the stores will help the startup move from a brand known for its mattresses-in-a-box to a place to buy all types of sleep products. “Customers aren’t always in the market for a mattress, but everyone cares about how they sleep,” he said.
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