Shares of Helios & Matheson Analytics Inc. HMNY, -12.86% the parent of movie-theater subscription service MoviePass, tumbled 12% toward a record low, despite the company's continued efforts to stay afloat. Since a 1-for-250 reverse stock split was implemented on July 25, the stock has fallen 99.7% from a split-adjusted July 24 closing price of $21.25 to 6 cents in two weeks. Wednesday's selloff comes despite a report that MoviePass Films, the production arm of MoviePass, had recruited Bruce Willis to star in its first feature film, "10 Minutes Gone." The stock has effectively loss all of its value year to date--the current pre-split-adjusted price is just 0.024 cents--while the Russell 2000 RUT, -0.03% has gained 9.9% and the S&P 500 SPX, +0.05% has tacked on 7%.
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