Published on : Wednesday, August 8, 2018
Eyeing a sizable share in the outbound Indian tourists, the Malaysia Tourism Promotion Board (MTPB) is trying to attract Indian tourists via a marketing exercise by engaging with international tour operators. This exercise is especially for attracting tourists from Gujarat and Maharashtra.
As many as 17 tour agents from Malaysia, assisted by Malaysian Association of Tour and Travel Agents (MATTA), held day-long interactions with over two dozen international operators based in Ahmedabad to explain the tourism potential.
The MTPB director Mohammed Hafiz Hashim said that currently India is among the top 10 sources of foreign tourists for Malaysia, with 5,52,739 Indians visiting the country last year.
Hashim said that they aim to raise the figure to at least one million in the current year. According to Hashim, there has been a 17 per cent increase in Indian tourists during the period of January to May 2018, compared to the corresponding period last year.
Gujarat accounts for the highest outbound Indian tourists in Malaysia, and this is the reason why MATTA is targeting Ahmedabad.