Britannia unveils new logo to commemorate the company's centenary

As a part of its centenary celebrations, Britannia has recently unveiled its new logo. The company's logo has undergone a change after 20 years and seeks to be forward looking, emphasising the limitless opportunities that Britannia aims to explore while continuing to build upon the success of its power brands and transition into a global total foods company.

The new logo was developed in close consultation with global branding agency, Interbrand. Substantial research was conducted to develop the unifying logo that reflects accessibility, well-being and excitement.

The mega centenary year celebrations will roll out in August with a multi- media campaign. The TV campaign celebrates Britannia's 100-year anniversary with the Indian idiom 'Sau saal jiyega'.

"Britannia has been on a fantastic trajectory both in terms of business and addressing Indian consumer needs," says Ali Harris Shere, VP - marketing, Britannia Industries Limited. "As we step into the next big phase, it's time for our brand to be future ready and represent the company we aim to be - one that is exciting, offers goodness and meets consumers where they are. With this new brand identity, we look to elevate the brand through a design that is simple and elegant, yet uniquely Britannia. The 100 year campaign, set to roll out soon, is our way of expressing gratitude to the secret ingredient of our success- our consumers," he adds.

For feedback/comments, please write to newsteam@afaqs.com

First Published : August 07, 2018 05:48 PM