Whyness Worldwide, the integrated communication agency, has partnered with Boston-based Findability Sciences, a SoftBank portfolio company, to launch a new intelligence vertical.
Abhinav Verma who is appointed as the director – digital, data and AI, will lead the vertical. He has previously led the digital marketing mandate at Airtel.
Commenting on the development, Ravi Deshpande, chairman and founder, Whyness, said, “The fusion of creativity and data gives clients a sophisticated marketing suite that gives much greater understanding and insights into consumer behaviour. That means greater accuracy in communication and thus more bang for your buck. At Whyness, we are constantly changing ourselves with every progress in the digital ecosystem, and therefore we've appointed Abhinav, who I believe, has a natural flair for data, digital and AI and having him onboard adds great value to the Whyness-Findability alliance.”
On Verma’s appointment, Anand Mahurkar, CEO, Findability Sciences, said, “Globally, we have experienced that every CMO is wondering how to make use of AI in the marketing function. With our Whyness collaboration, I say we now offer AI Inspired Creativity! Abhinav brings a combination of creativity and understanding of modern technology applications to the marketing function. We are very excited to have him onboard and offer one of the best solutions to CMOs worldwide."
Verma, added, “This shift in marketing is imperative, and I thank Ravi and Anand for creating this awesome opportunity for me to bring synergy between AI, Data & Content and deliver a sophisticated communication suite for marketers."