In the latest new video to join our viral video charts, Toyota attends Lollapalooza in Chicago.

The automaker had a presence at the annual music festival last week with the Toyota Music Den, complete with a stage, live music and vehicles on display. The band Larkin Poe is highlighted in the 50-second Facebook video.

The video had 1,200,782 views, good for third place on this week's chart, compiled by AcuityAds.

Volkswagen, Mitsubishi, Kia and Mercedes-Benz also had new videos join the chart this week. Mazda's "Chase the Sun" was once again the most viewed video with 3,891,047 views this week.

-21%

Chase the Sun

20%

Never Compromise

NEW

Lollapalooza

10%

Answer the Call

NEW

Jetta Joyride

NEW

Take Back Summer

NEW

Conquer Your Mountain

NEW

Powerslide

2018 Ford F-150

-4%

New Couple

AcuityAds

Automotive News' Video Traction Chart, powered by AcuityAds, focuses on brand-driven digital video ad campaigns. Each campaign is measured by True Reach®, which compiles data from paid and organic videos. The data is compiled using the patented True Reach® Insights Platform, a constantly growing repository of data and analytics on millions of videos tracked across thousands of online publishers.

Note: This analysis does not include AcuityAds' paid-placements (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV shows, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

Contact Automotive News

Viral video rankings for week of 8/7/2018

Toyota hosts musicians at Lollapalooza

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