WEB DESK
The National Stock Exchange (NSE), India’s largest equity bourse is likely to get image makeover and a new logo on its Silver Jubilee on August 8.
The bourse may announce a new logo for the exchange on its silver jubilee on August 8 at a function that will be attended by Ram Nath Kovind, President, reports BusinessLine quoting sources.
According to reports the NSE may also launch a coffee table book that will contain the history of the exchange since its inception, and the various milestones that it has achieved to be among the world’s largest trading venue for equity derivatives. NSE’s rival the BSE, too, recently launched a coffee table booked authored by its MD and CEO Ashish Chauhan and co-writer Archana Jain. The book, BSE, The Temple of Wealth Creation, recreates the history of capital markets revolving around the bourse.
When asked about its re-branding story, NSE declined to comment. It is not clear as to what amount of money the NSE will spend on re-branding. Experts say it could help the exchange move over legacy issues as it was emerging from co-location and algo-trading controversy.
According to the paper’s sources, Some experts are of the opinion that the re-branding exercise will help the exchange move over legacy issues as it was emerging from co-location and algo-trading controversies. NSE declined to comment on this development.