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Tesla Model 3 Outsold All Mercedes-Benz Cars Combined
Here is a more detailed look at the Tesla Model 3 and its closest competitors in the segment
Tesla already stated that the Model 3 outsold in July all other models from the mid-sized sedan segment in the U.S. But this new graph shows us how big the difference really is compared to a few particular models.
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According to AID, around 13,000 Model 3 (numbers vary depending on estimations) were sold last month compared to just:
- ≈3,800 Mercedes-Benz C-Class
- ≈3,400 Audi A4
- ≈3,200 BMW 3-Series
- ≈2,100 Lexus IS
Well, Model 3 not only outsold particular models (all passenger cars except for maybe seven), but for example, it outsold all Mercedes-Benz passenger cars – ≈8,500 (SUVs excluded). Mercedes-Benz sold in total just 20,034 vehicles in July (down 22.7%).
Interestingly, Ford and Chevrolet don’t have a single passenger model that can beat the Model 3 in volume. That’s rather surprising to us, but what’s really intriguing is the outlook for the Model 3 in the coming months when production increase even more.
#Tesla delivered more Model 3 in USA July than all @MercedesBenz passenger car models combined
Model 3 July: 13k
Mercedes passenger car models combined: 8.5kSignificant:
No passsenger car models from Ford or Chevrolet sold more
8th best selling selling car July, No.1 US model pic.twitter.com/5764WCm5FO— Matthias Schmidt (@auto_schmidt) August 2, 2018
Categories: Tesla
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41 Comments on "Tesla Model 3 Outsold All Mercedes-Benz Cars Combined"
I get the feeling that Tesla 3 is taking sales away from Mercedes, BMW, Audi more than from other EV like Bolt, Leaf, IoniqEV, etc. Current price for 3 is much higher than other EV (about $17K higher than Bolt on sale), but 3 (post subsidy) is cheaper than most Mercedes, etc.
I made this chart based on data from Inside EVs:
https://carswithplugs.com/2018/08/04/tesla-july-2018-market-share-plug-in/
Honestly, everything else will probably need fairly high incentives to survive except for a few lower volume cars. People of course will still buy Bolt EVs, etc as long as they are priced accordingly. It will be interesting to see what happens when $35k model 3 comes out.
Considering that most of these EV “competitors” are production-constrained (aside maybe from Leaf in the US?), it would indeed be strange if Tesla was taking sales from them…
I don’t think Chevy Bolt is production constrained. A quick search of my local dealer shows 3 on their lot currently available for purchase today.
Surprisingly not exactly true. Top 5 Model 3 trade-in are
Toyota Prius
BMW 3-Series
Honda Accord
Honda Civic
Nissan Leaf
Trade in the rest is buying Tesla not European/Japanese cars
Little light-hearted humor for a Sunday morning:
https://www.youtube.com/watch?v=wxEClGh6Mus
Total annual Tesla Model 3 deliveries in 2018 will be about 140,000.
Seems a rather low-end estimate. It would amount to about 110,000 produced in the second half of the year, or only about 4,200 per week on average… While that’s in line with what Tesla is projecting for Q3, we should see more than that in Q4. I’d say some 160,000 deliveries for 2018 are pretty likely.
Soon as much sales as Mercedes Benz, that is not bad. It is impressive that Tesla reached 80% of their sales.
Satisfying initial demand is different than ongoing yearly sales. Notice the model S/X volumes.
My hunch is they will be fine, I think they are emphasizing international deliveries for those right now to reduce load on US delivery centers. They are still making something like 2k per week of those.
They can not keep losing money, they have to have a solid date for making money or Musk would resign.
Correct, that solid date is Q3 and Q4 this year. However, I would expect minimal profits or slight losses every quarter as long as they are expanding (maybe 10 years?)
Kudos to Tesla but the BEV Mercedes are coming in that famous 2020 time frame…
Well, they announced some cars to come. But now that the emisson targets are changing, who knows if these vehicles come to the US? And the plan is to produce about a whopping 20 k per model and year of those Mercedes BEVs. For the entire worldmarket. By then, Tesla will be making that many Model 3 every fortnight.
And in order to steal sales from Tesla, one has to make a vehicle that is superior to Tesla technologically and also cooler as perhaps also cheaper. I seriously doubt that Mercedes can pull that trinity off after years of dragging behind. What they can likely do is to make a BEV that is superior to ICE, because that is really not that difficult, when you have the assets and the money. So one can guess which sales the Mercedes BEV is going to eat in first. It surely will be their own ICE sales, if the vehicle is superior to Mercedes ICE. If it is deliberately designed not superior to protect the product line of gas-guzzlers, it will likely be sold as well (like every other EV), but eat into another laggards ICE sales. Which is both totally fine.
Some Guy – “…now that emission targets are changing….”
No, the only people who think emission (or gas mileage) targets are changing are the Trump administration lackeys. This is what happens when people take the word of Trump and his minions as actual news. The Trump administration has PROPOSED these emission and mileage standard changes. That most definitely does not mean it will happen
Fortunately, the U.S. courts are not yet full of Trump appointments and the rule of law will still prevail. Trump and his EPA will not get these rules changed since they violate logic.
But elections matter people. Vote out the Republicans this November!! This will be the only way we keep American great.
I believe loosening requirements may hurt traditional auto in the longer run.
Although many companies just worry about the next quarter.
Supreme Court belongs to Republicans now.
emmison standards in europe are changing rapidly until 2022. so all BEV that Mercedes build might be assigned to the EU. How much US gets is still in the books.
Where did you see that they only plan 20,000 per year?
The only non-Tesla manufacturers to announce more than 100k/year production plans are Nissan and VW (with the Neo).
From article: “…Model 3 not only outsold particular models (all passenger cars except for maybe seven), but for example, it outsold all Mercedes-Benz passenger cars…”
————-
Anti-Tesla wolfpack leader Jim Chanos said:
“…. I don’t care that it [Tesla Shares] came from $30 or $200 or $300. That’s just meaningless. We think the [Tesla] equity is worthless… Tesla is not a leader.” source:
https://www.investopedia.com/news/james-chanos-calls-teslas-equity-worthless/
So according to Jim Chanos “worthless” Tesla “is not a leader” in the EV automotive space.
Delusional Jim Chanos…
Anti-Tesla wolfpack leader Jim Chanos is not only loosing big $$$ shorting Tesla… he also has huge losses on his Dunkin Donuts short position:
“Chanos announced he’s been short Dunkin’ Brands and Restaurant Brands International for “about a year.”” source:
https://www.cnbc.com/amp/2018/04/26/short-seller-jim-chanos-reveals-new-stocks-that-he-is-betting-against.html
How big is Chanos’s loss on Dunkin? … how does a monster over -40% sound? Or relative to S&P500 a bigger monster over -65%!
Project Dunkin Chanos:
All Tesla owners and Tesla reservation holders….
Every Monday on way to work purchase a dozen Dunkin’ Donuts for the office coffee break-room in honor of Jim Chanos… each purchase hurts Jim where it counts… his Kynikos Associates fund’s reputation… which is heading towards WORTHLESS.
With a little research, Chanos might consider shorting Kynikos Associates funds.
Tesla claims that top 5 trade-ins for model 3 are:
The Toyota Prius, the BMW 3 Series, the Honda Accord, the Honda Civic and the Nissan Leaf.
Mercedes and Audi isn’t even in the top 5, only BMW 3.
https://www.sfchronicle.com/business/article/Tesla-Model-3-buyers-trade-in-these-five-cars-13124782.php
That’s because all the BMW owners were waiting for the Performance edition 😉
Let’s see how Q3+Q4 numbers look with the Performance edition available– may be catching some peoples’ attention.
This is also evident that MB current Owners that buy the Model 3 are just ADDING to their vehicle fleet, paying cash or financing them, but not trading in their current MB’s.
That’s an important aspect to point out. Many able to buy a car in that price bracket, pay cash for them, or just add to what they already have. For example, with many trading in their MB car for a MB SUV, and finding they are getting tired of driving the big box around every day, everywhere they go, they buy a Model 3 for their daily commuting and keep the big SUV for road trips/weekend shopping/hauling, etc.
I would have bought a C class convertible were there no Model 3.
Looks like Honda should worry as the % of Honda trade-in are in the 70% range!. A few more months of this and second hand Honda prices will crash. Leading to poor new sales left!!!.
The sedan market is dead. Most housewives are looking for SUV. The Model 3 will dominate the sedan market for years to come.
The Model Y better not look like an egg or it will suffer the same shortcoming as the X. Tesla has enough battery to make it look like a true SUV.
If you think Tesla is going to deliver a boxy CUV with a flat roofline as the Model Y, then you haven’t been paying attention to the importance Tesla places on maximizing streamlining to reduce drag… at all.
The ICE sedan is dying off, and being replaced with the electric sedan. But what the ICE auto industry is focused on is getting the $6k to $8k premium for a crossover/SUV compared with a sedan. Even though the build cost is about the same on the same platform. So automakers are pushing suv’s hard for higher profit margins. And their idea is that if they limit the sedan options, consumers will have no choice but to buy another higher prices suv. Ford is playing that game, and why they are killing off their sedans and hatchbacks, and offering 90% trucks vans and suvs. But that’s about to backfire because the Model 3 is making it obvious that consumers want their electric sedans.
BTW, the Model X is also showing that in the same price range, the consumer prefers the electric sedan, offering all the handling benefits of an EV.
You mean Model S, right?
Total annual Tesla Model 3 deliveries in 2019 will be more than 360,000.
At this rate, Tesla’s aim in capturing the US and Canada markets mean exports will be limited. Unless they tent up a few more lines to double that number!. Rest-of-world will have to wait even longer for Model 3!.
Many records have fallen by the way side. Mainstream media outlets are giving the news about record sales of Model-3.
But don’t count this as victory. MB, BMW, Audi could reduce the price of their models and try to get some market share. They have big margins on those cars. Sooner Tesla launches the standard $35K model, better it is for them.
What makes us think that Chevy has not sold any car at this rate when they have not revealed their car sales. Seems some agencies have their sales info.
But there’s (at least seemingly) always cash on the hood, so how much lower do they plan to realistically go?
Same story for all other “luxury” brands and probably even for FCA.
“..Ford and Chevrolet don’t have a single passenger model that can beat the Model 3 in volume. That’s rather surprising to us,..”
It shouldn’t be. Car sales have been cratering in the USA for years. Crossovers are what people are buying. Even the Toyota Camry is outsold by the Rav4. I expect the Tesla crossover (Model Y?) will 1 day outsell the Model 3.