Madhya Pradesh’s ‘tin-toys’ takes tourism abroad

Madhya Pradesh will soon be recognized in foreign countries for its tin-toys being used by the Madhya Pradesh Tourism Department in advertisements. The advertisement ‘MP me Dil Hua Bachhe Sa’ was given the country’s best advertisement award in the year 2016. The prestigious ‘D & AD’ awards of England also presented the Graphite Pencil Award.

In this advertisement, the children’s toys were linked with the heritage of different areas of Madhya Pradesh. These toys were designed by Delhi’s agency Welby Impex. Most of the toys are made of complex machinery of gears and pinions. Minister of State for Tourism Shri Surendra Patwa said that these toys which have become an identification of tourism in Madhya Pradesh will campaign for the state abroad also. The tin-toys company will market these toys in European countries also through which the department will receive a royalty of 5 per cent through the agency.

MP Tourism branding will be put on tin-toys packages for destination pamphlet balls.

Tin-toys of tiger, Buddhist monk, Bird and Chanderi dolls were made after the success of Tin Toys TVC film. Welby Impex is the exclusive makers of tin toys who have kept up the heritage of tin toys. The process of manufacturing of these toys is very difficult and involves much hard work which makes these products exclusive.

These tin-toys can entertain and surprise you without the use of batteries. Tin toys have been categorized as historical toys in the world. Collectors purchase these toys for their memorable collection for the younger generation.

These toys adorn museums and are exhibited by several people in their collection with pride.