Scheduled for a September 1 launch, MxS is positioned as pret label with a tagline: Fashion Just Got Fancier
New beginnings - is how Shweta Bachchan Nanda announced her newest adventure, MxS, on her Instagram page on Thursday night. Scheduled for a September 1 launch, MxS is positioned as pret label with a tagline: Fashion Just Got Fancier.
There are moments when friends become collaborators, and such is the case between designer Monisha Jaising and Bachchan Nanda. But the idea was really born as a sweet after-thought. Bachchan Nanda reached out to Jaising - best known to celebrate the extrovert nature of fanciful dressing - to create an outfit for a common friend's 50th birthday. After a few interactions between the two, the final outfit was born - an athleisure-spirited pair of trousers and a bomber-inspired oversized shirt, both embellished in Jaising's signature interplay of sequin and sheer.
Shweta's father Amitabh Bachchan welcomed his daughter's new venture. Expresing his pride over the same, Big B said, "Fashion just got fancier."
"MxS - luxury pret label; born from a partnership between two unique and creative minds, Monisha Jaising and Shweta Bachchan Nanda. Fashion just got fancier… And a father filled with pride," Amitabh tweeted on Thursday.
T 2886 -"MxS", luxury prêt label; born from a partnership between 2 unique & creative minds, Monisha Jaising and Shweta Bachchan Nanda.
— Amitabh Bachchan (@SrBachchan) August 2, 2018
F A S H I O N J U S T G O T F A N C I E R@monishajaising @shwetabachchan@mxsworld#MxS #MonishaxShweta
.. and a Father filled with PRIDE pic.twitter.com/pgBTXdq4wz
The fun experience promptly distilled into a partnership. There is never too much of a good thing, and we can't wait for this one collaboration with a POV to debut.
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