Infiniti Research, a global market and customer intelligence solutions provider, has announced the completion of their new market opportunity assessment study on the medical device industry. A medical devices startup wanted to engage in a market opportunity assessment to gain detailed insights into the target market landscape. Their main objective was to assess the opportunity for market expansion based on the competitive landscape.
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Market Opportunity Assessment for a Medical Devices Startup (Graphic: Business Wire)
According to the medical devices expert at Infiniti, “Leading medical device manufacturers face several challenges pertaining to regulatory compliance, product quality, and market expansion despite the ongoing advancements in the manufacturing technology.”
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As the economic, social, and healthcare landscape evolve globally, the medical device industry emerges as a promising opportunity for new market entrants. On the flip side, there are a lot of challenges that medical device manufacturers will have to address to gain a stronger foothold in the medical device industry. At present, the lack of adequate regulatory systems and global standards for product testing are major factors hampering the market growth globally.
However, since the market for medical devices has weakened considerably, new market entrants and leading players looking to enter newer market segments are poised to witness several challenges owing to factors such as financial crisis, competition, and changing government policies. Therefore, it is essential for medical devices manufacturers to develop precise strategies to tackle such challenges and withstand the growing competitive pressure.
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The market opportunity assessment solution presented by Infiniti Research helped the medical device manufacturer to gain a stronger foothold in the new geographical segment by offering in-depth market insights.
This market opportunity assessment solution provided benefits that helped the client to:
This market opportunity assessment solution provided predictive insights on:
View the market opportunity assessment study here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
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Infiniti Research
Anirban Choudhury
Marketing Consultant
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