Siemens CEO Kaeser plays his last card on strategy

Reuters  |  MUNICH 

By John Revill

reported industrial profit slightly ahead of expectations in the three months to the end of June, helped by another strong performance by its Digital Factory industrial automation unit that compensated for a slump in power and gas.

But the figures were overshadowed on Thursday by the company's unveiling of its 2020+ strategy, which will trim its number of industrial businesses to three from five, giving them more autonomy.

shares fell 4.8 percent to the bottom of Germany's blue-chip DAX as analysts asked whether the measures, designed to lift profitability by 2 percentage points from the company's current 11-12 percent target, were ambitious enough.

"Our aspiration is to create a company that is not only successful today, but well prepared for the decade to come," said Kaeser, who is due to step down in 2021 from the group that began as a telegraph in the 19th century.

"We will shift from a one-size-fits all set-up to a purpose-driven and market-focused set-up that can readily create and adapt to disruption and foster consolidation, the 61-year-old told a conference in

Kaeser, who has hived off Siemens' and train businesses into joint ventures and listed its medical unit on the stock exchange, said there was no plan to float any of the three new operating companies.

The decision to avoid a full break up of the company and continuing problems at the power and - where profit halved - also weighed on the share price.

One investor expressed disappointment at the new strategy, saying it did not go far enough.

"The new strategy goes in the right direction: focusing and expanding digitalisation expertise, more individual responsibility of the individual units, bundling of service activities and reduction of costs and bureaucracy," said Christoph Niesel, a at

"But it was disappointing that, compared to market expectations, Siemens did not give a clear figure what cost savings and efficiency savings Vision 2020+ will achieve, and nothing about more advanced portfolio restructuring measures, primarily at Power & Gas, has been communicated," said Niesel whose company is Siemens 10th largest investor with a 0.75 percent stake, according to data.

like Siemens - whose activities span to medical scanners - have become increasingly unloved by investors, who favour companies with simpler businesses they can more easily value.

Rivals including Switzerland's have come under pressure from shareholders to separate weaker businesses, while is spinning off its and divesting its stake in firm (BHGE.N).

MANAGEMENT CHANGES

The Siemens overhaul also triggered management changes, with Lisa Davis, an American who was brought in with the 2015 acquisition of Dresser-Rand, taking charge of the new Gas and Power operating company and being offered an extended contract.

Chief Officer becomes chief operating officer, a signal he could be a rival to to eventually replace Kaeser, who has led Siemens since 2013.

Kaiser said the new strategy created space for his eventual successor and would not box them in.

He also defended the decision to keep the power business, saying one part of the stakeholder community had greater expectations of a change than others.

"Running a company is more than just optimising one single piece of interest in a very well networked community," Kaeser said.

"I guarantee you that what we are going to do is better than most people think at this time," he added.

Siemens said its industrial profit rose 2 percent to 2.21 billion euros ($2.6 billion) in the three months to the end of June, just ahead of an average forecast for 2.18 billion in a poll of analysts.

Revenue fell 4 percent to 20.47 billion euros, missing expectations of 20.73 billion euros, but orders increased 16 percent to a better-than-expected 22.8 billion euros.

During April-June the Power and Gas business reported a 56 percent slump in profit, with Siemens citing "ongoing adverse markets" as customers switch from fossil fuels to renewable energy sources, although orders jumped 54 percent.

During the quarter it sold only five large gas turbines, and Siemens said there could be further declines in the market.

But the downturn was compensated by the continued strong growth in industrial automation unit, which delivered the fastest profit increase of all Siemens' industrial businesses.

The division, the jewel in Siemens crown, increased profit by 54 percent during the quarter, helped by strong growth in revenues and the

($1 = 0.8586 euros)

(Reporting by John Revill, additional reporting by Simon Jessop in London; Editing by and Keith Weir)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, August 02 2018. 18:25 IST