Four years after Facebook Inc. bought WhatsApp for $22 billion, it is formally starting the messaging app on a new mission: bringing in revenue.
WhatsApp on Wednesday detailed plans to sell advertisements and charge big companies that want to reach their customers through its service, launching its first major revenue streams as growth at Facebook’s main app is starting to decelerate. The measures are aimed at connecting businesses with WhatsApp’s user base of roughly 1.5 billion accounts, WhatsApp executives said.
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