Apple is no longer the world's second-biggest smartphone maker, look who's replaced it
Heena Gupta | Gadgets Now | Aug 1, 2018, 12.23PM IST
NEW DELHI: The world's 5 biggest smartphone vendors ranking has seen a shakeout. According to latest report from research firm IDC on the global smartphone shipment for the second quarter of 2018, Chinese smartphone maker Huawei has surpassed Apple. With this, Huawei has become the second largest smartphone vendor in the world.
The arrival of Huawei in the second position marks the first quarter since Q2-2010 where Apple has not been the number one or two smartphone company in terms of market share.
With total 71.5 million units delivered during Q2 2018, Samsung remained on the top. The company managed to maintain its top position despite the year-over-year fall of 10.4% in shipments. Samsung has 20.9% market in the second quarter. This also indicates that the current flagship device of the company -- Galaxy S9 is not performing well in the market.
Huawei gained the second position with the total smartphone shipment of 54.2 million globally during the second quarter. The company witness year-over-year gain of 40.9%, which took the market share of the company to 15.8%. Apple on the other hand shipped 41.3 million iPhone units from April to June this year, with a small increase of 7%. The company has 12.1% market share world wide in the second quarter.
Xiaomi sits on the fourth position with the delivery of 31.9 million phones during the three months and had the market share of 9.3%. The fifth smartphone maker in the list is also from China. Oppo saw an increase of 5.1% 5.1% over last year as it continued its expansion into other markets such as the Middle East & Africa.
Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers, said, "The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown. It is worth noting that Apple moved into the top position each of the last two holiday quarters following its product refresh, so it's likely we'll see continued movement among the top ranked companies in 2018 and beyond. For most markets, the ultra-high end ($700+) competition is largely some combination of Apple, Samsung, and Huawei, depending on the geography, and this is unlikely to change much in the short term. At the same time, Xiaomi, OPPO, and vivo are all slowly pushing their customer base upstream at a price tier slightly lower than the top three. This is an area they should all watch closely as the builds in this segment are getting increasingly more advanced."
The arrival of Huawei in the second position marks the first quarter since Q2-2010 where Apple has not been the number one or two smartphone company in terms of market share.
With total 71.5 million units delivered during Q2 2018, Samsung remained on the top. The company managed to maintain its top position despite the year-over-year fall of 10.4% in shipments. Samsung has 20.9% market in the second quarter. This also indicates that the current flagship device of the company -- Galaxy S9 is not performing well in the market.
Huawei gained the second position with the total smartphone shipment of 54.2 million globally during the second quarter. The company witness year-over-year gain of 40.9%, which took the market share of the company to 15.8%. Apple on the other hand shipped 41.3 million iPhone units from April to June this year, with a small increase of 7%. The company has 12.1% market share world wide in the second quarter.
Xiaomi sits on the fourth position with the delivery of 31.9 million phones during the three months and had the market share of 9.3%. The fifth smartphone maker in the list is also from China. Oppo saw an increase of 5.1% 5.1% over last year as it continued its expansion into other markets such as the Middle East & Africa.
Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers, said, "The continued growth of Huawei is impressive, to say the least, as is its ability to move into markets where, until recently, the brand was largely unknown. It is worth noting that Apple moved into the top position each of the last two holiday quarters following its product refresh, so it's likely we'll see continued movement among the top ranked companies in 2018 and beyond. For most markets, the ultra-high end ($700+) competition is largely some combination of Apple, Samsung, and Huawei, depending on the geography, and this is unlikely to change much in the short term. At the same time, Xiaomi, OPPO, and vivo are all slowly pushing their customer base upstream at a price tier slightly lower than the top three. This is an area they should all watch closely as the builds in this segment are getting increasingly more advanced."
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