Hair Drama Company styles you elegantly

One of the country’s biggest commercial battles in the field of fashion will now be fought on a tiny battle field — the hair salons. For, two of the best and biggest brand names in the fashion world have put their heads together to come out with “hair-raising” idea of offering fashion accessories through salons.

Online is fashionable, but offline too is not outdated. No wonder, the Hair Drama Company — a brand specialized in distinctive hair accessories and quality products — and the Headmasters Salon Private Limited with a chain of premium luxury salons in North India have come together to create a head-turner drama with your mane and their accessories, together with their expertise.

Blowing away everyone with its intricately-designed quality pieces through the virtual world of e-bazars, the Hair Drama Company is now entering the physical off-line world, and is tying up with the hair salons across country to put its products on the market.

“Introducing our range of products at the Headmasters Chandigarh is the first launch in the series of many more to come across the country. We are picking up partners in various cities, and soon we would tie-up with the renowned names in this field,” said Ritoo Jhha of the Hair Drama Company.

Jhha, who is consulting for the Hair Drama Company and helping it launch across country, said that nothing could be better than opening the new chapter with the best of the hair stylist that our industry have — Pammy Kaul.

“Pammy is an ideal choice because the Hair Drama Company’s name gels with her capabilities of creating a dramatic effect through her art,” she added.

Headmasters’ technical director, Pammy is an internationally-acclaimed hair, nails and beauty expert, also recognized as the makeup artist to a number of Bollywood actresses.

“I loved working with their products, and I can see so many of them on my brides. It’s so versatile, durable and having great quality,” said Pammy, who insisted to name the princess jewel head chain after her. “I loved it…this is so versatile that it can be wore as a head band, or a bun wrap, even as a belt or neck piece,” she added.

From headbands, to head chains, to clips, pins, combs to textile headwear, halos, caps, turban bands to even hair glitters, the Company aims to add a little drama so that its customers can flaunt their locks with élan.

But, the salon range is different from the products it is already selling online. “Our salon range is exclusive. There are about 400 pieces on the counter presently, which we will be changing every three months,” said Chunchreek Singhvi of Hair Drama Co.

He said: “Many of us are not aware of how to use a product or in what other ways we can use it. And who else is better than the hair salons to put these products to their best use.” Undoubtedly, the real drama is created when the product and the artist are put together.

Talking about reasons to enter the physical world of business, Jhha said that initially the products range was launched online, and many websites even do not have a designated section for hair accessories. “In fact, it was being picked up by buyers as just a basket-filler,” she said.

“But, it was only after participating in many exhibitions, fairs, the Company realized that their sale is increasing when the customer is see and feel the product,” she added.

Range of products: Stun everyone with the most amazing, unique, trendy and affordable hair accessories from Hair Drama Co. From its one-of-its-kind 3D printed collection of maang tikkas to cool bejeweled summer caps, to floral head bands, marquee head chains, mini bob pins with colourful stones to floral pins, breathtakingly hair-comb, to chic turbans — it has something for all ladies old or young. You can make it yours at a price of as low as Rs 500 to Rs 3000.

KNOW HAIR DRAMA COMPANY

An extremely niche aesthetic and fashion forward brand was launched in 2015 by a young entrepreneur Priyanka Sanghi, who was known for spearheading the launch of IPTV or mobile TV business of HFCL Group of Companies, besides many other technology oriented projects. The products were available online on all the major fashion websites, besides its own online store — www.hairdramacompany.com.

 KNOW HEADMASTERS

A one stop shop destination for premier hair, skin, body, hand and feet services, Headmasters salon was started in 2002 from the City Beautiful Chandigarh, and now has a chain of over dozen outlets at Chandigarh, Jalandhar, Patiala, Ludhiana, Bathinda, Delhi, Panchkula, Srinagar, and Jaipur. It is now planning to spread its wings to other top cities including Mumbai, Kolkatta, and even Dubai. Counted as Asia’s largest standalone Spalon on high street, Headmasters is the winner of many national and international awards and honours.