It's Japanese for 'No name': MUJI finally lands in Canberra
It literally translates to “no-name” and now Japanese household goods, apparel and food store MUJI has finally arrived in the capital.
A long line of Canberrans waited outside the store this morning to be the first to explore minimalist aisles of cleaning utensils, make-up, hair care and stationery.
MUJI, short for Mujirushi Ryohin, translates to “no-brand quality goods". The opening of the iconic Japanese chain marks the completion of Canberra Centre's lifestyle precinct, Monaro Mall.
The store was officially opened by Japanese ambassador Sumio Kusaka and director of Muji's Asia and Oceanic division, Kei Suzuki.
Canberra Centre senior marketing manager Kelly McGufficke said the store had been packed since this morning.
“We think it's really refreshing to be able to offer this Japanese brand to our community and Canberrans have been much anticipating its arrival,” Ms McGufficke said.
The Canberra MUJI store is the fifth to open in Australia. MUJI offers more than 7000 products including clothing, homeware and beauty.
According to Mr Suzuki, MUJI provides simple, low cost, high quality original products to accommodate simple city living and promote sustainability.
“It is not just about selling products. Muji wants to contribute to Canberra’s community," he said.
"We believe Canberra is a very important city in Australia and the people here are already very environmentally conscious - living the lifestyles which the MUJI concept supports and values."