You’re a CEO—Stop Talking Like a Political Activist

Many corporate leaders who speak out on divisive social issues forget to make a business case for their views; the Ronald Reagan model

Like all revolutions, this one was a long time coming—although historians may argue that Brian Moynihan issued its declaration of war.

“Our jobs as CEOs now include driving what we think is right,” Mr. Moynihan, Bank of America’s chief executive, told The Wall Street Journal in 2016. “It’s not exactly political activism, but it is action on issues beyond business.”

As...