The Messy Business of Selling Meal Kits

Getting perishable ingredients to customers is one of the biggest logistical challenges in the food business; don’t send eggplant

Meal kits may make cooking easier, but getting a box of pre-portioned ingredients and instructions to a customer’s door is one of the most complicated logistics riddles in the food business.

Companies have poured millions of dollars into solving such questions as how to stack fish and fennel in boxes. They’re also investing in systems to reroute shipments during snowstorms and algorithms to predict what customers want to eat during the summer months.

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