The commercial drew the ire of the All India Bank Officers' Association as they felt it cast aspersions on the banking system
Amitabh Bachchan and daughter Shweta Bachchan Nanda's ad for a jewellery brand has been pulled off the air. The commercial drew the ire of the All India Bank Officers' Association as they felt it cast aspersions on the banking system. The brand officials have also issued an apology. The ad showed them visiting a bank, only to be spurned by unhelpful staff. This was Big B's first screen outing with Shweta. Amitabh Bachchanhas been the brand's face since 2012.
In the commercial, the father-daughter enacted the special bond they share for the first time on-screen. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrated the story of a father and daughter, while also echoing the values of trust and transparency.
The TVC, which was also being shot in Malayalam was said to have Manju Warrier playing the role of Amitabh Bachchan's daughter.
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