Published on : Wednesday, July 25, 2018
The third-largest source of visitors in Canada last year was from China, and Nova Scotia’s second-biggest trading partner, after the United States, was China, according to Saran.
Keeping that in mind, the northeastern province has kept around $350,000 to expand its presence in China. By collaborating with Beijing marketing company SinoMedia, Tourism Nova Scotia plans to tap the ballooning Chinese travel market.
“Our focus on the China market is strategic,” says Saran. “We know Chinese travelers are big spenders and after traveling such a long distance, they tend to stay longer and spend more.” Tourism Nova Scotia is counting on the comparatively high spending per capita of Chinese tourists in North America, along with a rise in Chinese visitors, to help Nova Scotia’s tourism industry’s revenue jump to $4 billion by 2024 from its current value of $2.7 billion.
Tags: chinese visitors, nova scotia