Former cricketer Sachin Tendulkar will be the face of Western Railway (WR) to promote an awareness campaign regarding trespassing, women’s safety and cleanliness.
In the past, WR has roped in celebrities like Jackie Shroff, Diljit Dosanjh, Zoya Akhtar and John Abraham for awareness drives. The Railways have dedicated 2018–19 to the security of women and children. As part of the campaign, short video/audio clips of Mr. Tendulkar will be played on LCD/LED screens across WR for the next few months.
The video clips will also be telecast on television channels and in cinema houses, while the audio clips will be played at suburban stations, in trains and on leading FM radio channels. Similarly, posters with awareness messages will be displayed at WR suburban stations.