North America is the largest market for freezedried foods among all the other regions, globally. It accounted for 34.83% of the total market by the end of 2016. High disposable incomes, high consumption of processed food and high per capita food consumption in general make this market large. The United States, Canada and Mexico are the three major countries in North America in terms of consumption of freezedried food products, with the United States being the largest market.
North America records a revenue of USD 16.3 billion in 2016 and is expected to grow at a CAGR of 6.87% during the forecast period 2018 2023.
Superior Product Quality for Heat Sensitive Food Products
The primary factor driving the freezedried food market is the superior quality product compared to other drying technologies. The final product has an excellent shelflife without any added preservative. The high shelflife makes it a profitable product during its supply chain. Moreover, the products have an original shape with lightweight that makes it convenient for transportation and is appealing also.
In developed regions, such as North America, its application in healthy snacks is growing at a faster rate which is a major driver for the market. Busy lifestyle of the North Americans is encouraging them to opt for convenient freezedried food products, due to their long storage time, quick rehydration and superior sensory quality. Moreover, the intact nutritional profile of freezedried products, same as in the original form, is driving the North American consumers to opt these products. Freezedried food can be stored for longer duration at home or on a journey and requires no time for cooking, which has grown its importance among consumers. Such products are necessary for hikers, trekkers and soldiers, who comprise a major part of the North American population. This factor can positively affect the growth in the North America freezedried industry.
The restraining factor for the market is the availability of other drying techniques such as spraydrying, and fluid bed drying, as they are relatively lowcost than freezedrying. Freezedrying equipment are comparatively costlier than other dryers, which is a major drawback for small and mediumscale industries.
Mexico is the fastest growing country
U.S is the largest freezedried food market in North America, with almost 45% market share of the overall freezedried food market in the region. Freezedried fruits is the mostpreferred categories of freezedried foods. Freeze dried fruits dominates the market followed by vegetables. Freeze dried beverages are growing at a faster rate due to growing demand of functional beverages. . The major producer and supplier of freeze dried ingredients Chaucer Group has expanded its production facility in Oregon, USA.
The growing population and urbanization is attracting the freezedried market in Mexico. The manufacturers are aiming at these young consumers and are orienting their marketing advertising campaigns accordingly. This helps in highlighting the unique trends in food consumption that is driven by this demographic group.
Key Developments
September 2017: Nestl has acquired a majority stake in Blue Bottle Coffee, a highend speciality coffee roaster and retailer based company in Oakland, California.
March 2017: OFD Foods to open new freezedried food plant in New York.
Major Players: NESTLE, KERRY, UNILEVER, KRAFT HEINZ, MONDELEZ INTERNATIONAL, Inc, CHAUCER FREEZE DRIED, DSM, NOVARTIS, MERCER FOODS
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