Amazon's Prime Day Evolves From Rummage Sale to Must-Shop Event

Many brands decided to offer steep discounts and pay Amazon for advertising to win sales on the site.

Corporates | (c) 2018 Bloomberg | | Updated: July 18, 2018 11:36 IST
Amazon's Prime Day Evolves From Rummage Sale to Must-Shop Event

Spending increased 89% from a year earlier during the first 12 hours of Amazon Prime Day.