Published on : Wednesday, July 18, 2018
Summer bookings raised 13.5 percent, and at present over 120,000 new orders a month, showcasing a market share of almost 15 percent, as per the recent study.
Data from ForwardKeys, which shows future travel trends by studying 17 million booking transactions a day, additionally shows that China bookings for Europe are ahead 10.5 per cent thi s summer.
Europe and mainly the UK are the places most preferred by the new breed of Chinese tourists looking for customized vacations.
These groups of travelers are generally younger than average, “money-rich and time-poor”, ForwardKeys observes. They are willing to pay more than average for the chance, example, to stay in a glass igloo in Finland or propose to their partner in front of the Eiffel Tower.
And as per Chinese OTA Ctrip, travelers customizing their vacations characteristically spend around US$400 per person each day, a number set to grow further.
Until recently, mass-market package tour groups from China drove inbound volumes for destinations. However, their spending was narrowed to famous landmarks during high seasons. Ctrip says the trend is to make customised travel an “affordable luxury”, available to more Chinese.
Wolfgang Georg Arlt, COTRI founder, said: “Europe is a perfect example of destinations that have great potential to fulfil the demand for customised travel from China, owing to its rich history and broad cultural diversity.”