Products like vegan potato protein isolate powders for eggs are available in the North America region. The product is a completely natural proteins extracted from organic potatoes and has virtually no calories, zero flavor and can be used in energy bars, cookies, and also in Vegan Meat analogues to increase protein.
The global potato protein market is expected to register a CAGR of 4.88% during the forecast period 20182023. The North American potato protein market is expected to register a CAGR of 5.23% during the forecasted period 20182023.
Market Dynamics
Increased awareness on the importance of proteins in the diet, growing preference for vegetarian products and versatile functionality boosts the demand for high valueadded plant proteins like potato protein. Rising demand for healthy, nutritious and glutenfree products and consumer demand for cleanlabel products are the major drivers of the market. As the companies are failing to provide evidence for the health claims, preventing them from advertising the nutritional benefits of the product; and the low consumer awareness of nonsoy proteins are the major constraints for the growth of the potato protein market in North America.
Potato proteins are exceptionally soluble and offer superior emulsifying, foaming and gelling properties in several confectionary products, glutenfree products, meat and meat analogues, dairyfree milks, cheese and ice creams, highprotein snacks bars, and eggfree dressings and pasta. The proteins have revealed to be able to substitute highvalue animal proteins like caseinate, whey protein isolate, gelatin, egg albumen and egg yolk. This ongoing developments are creating awareness among food beverage manufacturers as well as among consumers, in turn driving the overall potato protein market in the region.
There exists great scope for improvement in protein delivery through further research and development, as there lies an opportunity for potato protein market for condition specific nutrition along with satiety and weight management nutrition.
Market segmentation
On the basis of type, the North America potato protein market can be segmented into potato protein isolate and potato protein concentrate. Potato protein isolates were introduced in the US market in 2009. Isolates segment accounts for the major share due to its heavy demand for glutenfree products, and beverages. Potato protein finds its major applications in beverages, snacks and bars, pet food, sports nutrition and others. Among the applications, potato protein is majorly used in sports nutrition and it is especially suitable for powder beverages and protein fortification.
Regional Analysis
The US accounts for the major share in the North American potato protein market. Consumer shift from lowcarbohydrate diet and increased health awareness on plant proteins is driving the US potato protein market.
MAJOR PLAYERS: AVEBE, TEREOS SYROL, ROQUETTE, AGRIDIENT, STAUBER PERFORMANCE INGREDIENTS, KEMIN INDUSTRIES, INC, CYVEX NUTRITION, AKV LANGHOLT AMBA, KMC INGREDIENT, PPZ NIECHLOW, ROYAL INGREDIENTS GROUP, MEELUNIE BV and WPPZ S.A., amongst others.
Key developments
Januray 2017: Leading company Avebe USA showcased its innovative potato starch and protein concepts at IFT Las Vegas 2017, to reach out to consumers and manufacturers of potato protein in North America.
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