Mbappe's goal in final generated most tweets during World Cup

IANS  |  San Francisco 

When football's rising star scored France's fourth goal in its final against to become the youngest since Pele to score in a final, fans sent more tweets than at any other point during the tournament, data from shows.

However, Brazil's Neymar Jr, who attracted as much attention for his rolling and lying on the ground as for his brilliant goals and accurate passes, was the most-mentioned of the tournament, said on Tuesday.

was the most-mentioned team of the World Cup, followed by and

After 64 thrilling matches, including the dramatic final between and Croatia, compiled the numbers and their visualisations.

There were 115 billion impressions (views on Twitter) of tweets during the World Cup, the data showed.

Twitter saw the bulk of the conversations happening during the live matches, including during the final match between and Croatia, which was the top tweeted match of the tournament.

Brazil's quarter-final battle with on July 6 was the second most tweeted match of the tournament followed by Brazil's match against on July 2.

Highlighting football fans' preference for beer, Budweiser emerged as the most globally mentioned brand of the tournament.

--IANS

gb/vm

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, July 18 2018. 11:24 IST