Amazon Prime Day sale lures online shoppers, Up to 80% off & 55 plus new launches

Fashion remains one of the most hotly contested categories among ecommerce companies and therefore, some of the heaviest discounts can be found on products under ‘clothing and accessory’ category during sale periods. No wonder then that the 36-hour long Amazon Prime Day sale, which started at 12 on July 16 and will go on till midnight on July 17, brings some of the heaviest discount on the fashion products for both women and men.