The AsiaPacific malt ingredient market is expected to grow at a CAGR of 5.2 % during the forecast period of 2018 2023. The market, estimated to reach USD 5.6 billion by 2023. Malt has been traditionally used for beermaking, through fermentation. The market is highly competitive, with all players competing to gain a greater market share.
Increasing Applications in Convenience Food
The growth in consumption of processed and convenience food products in emerging markets, such as the AsiaPacific countries, has contributed to the sales of malt ingredients. An increase in the consumer awareness due to the health benefits of malt ingredients and the widerange of applications in the food industry are driving the market. Usage of malt in beer is expected to account for a major chunk of the market, followed by distilleries and the food industry. The demand in developing regions is driven by an increase in the disposable incomes.
The malt ingredient market in AsiaPacific is expected to gain substantial growth during the forecast period owing to an expected high demand for healthy products from India, Japan, and China. The growth can also be attributed to the increase in the spending capacity of buyers in the region. The major opportunities are the growing demand for all natural food products and ready to eat and packaged foods.
Oats and Rye are the FastestGrowing Segments
Malt produced from malting grains is available in various forms such as malt, malt flour, dried malt extract, liquid malt extract, kibbled malt, malt flakes, malt vinegar, malt syrup and others. Malt and malt flour hold the largest share of the market due to their direct consumption for beer, whisky and beverages manufacturing. Alcoholic beverage industries have a direct contract with the malt suppliers for tworow, fourrow, and sixrow malt grains or for malt flours which create an unbeatable demand in the market. Barley holds the largest market share due to its preferable malt consumption in the beverage industry. Oats and rye are the fastestgrowing segments due to their nutritional profile and increasing application in various flavored food products.
Malt has several end applications such as in brewery, distillery, bakery, cereals, confectionery, nonalcoholic beverages and others such as snacks, savories, etc. Brewery application consumes more than 90% of the malt and has dominated the market share. By the commercial grade type, the malt market is segmented into standard malt and specialty malt.
China Dominates the Market
The major markets for malt ingredient in AsiaPacific are China, India, Japan, and Australia. The growing demand for alcoholic and nonalcoholic beverages and food products in the region drives this market. AsiaPacific is the fastestgrowing regional market for malt ingredients. China, South Korea and Australia are showing relatively quicker growth prospects and are expected to be the dominant markets over the coming years. AsiaPacific is the largest and the fastestgrowing beer consumer, has 21% of global malt production, out of which 80% is from China.
Major companies: CARGILL, MALTEUROP CHINA, JINAN SHUANGMAI BEER MATERIALS Co., Ltd., SHANGHAI NICECHEM Co., Ltd., BARRETT BURSTON MALTING COMPANY WA Pty. Ltd., CONAGRA HOLDINGS, GREGORY STREET Pty. Ltd., JOE WHITE MALTING, CRYERMALT, HALCYON PROTEINS
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Analyzing outlook of the market with the recent trends and Porter's five forces analysis
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and noneconomic aspects
Country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
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Value chain analysis
Volume of the Asia Pacific malt ingredient market by type, application and geography
Consumer behavior analysis in country level