European Brands Will Soon Overtake Tesla In EV Sales, Says Study

For the last few years, Tesla has had the premium EV market all to itself and played a significant part in accelerating the industry’s shift towards electrification. In the not too distant future, however, it could very well be knocked off its perch.

According to a study by PA Consulting that was published by Bloomberg, Tesla will remain number 1 in the EV market throughout 2019. However, as established car manufacturers begin introducing electric models over the next two years, Elon Musk’s company could fall as low as seventh in global EV sales.

The study suggests that Daimler will take the lead in 2021, followed by BMW, Renault Nissan Mitsubishi, Volkswagen, Volvo, Toyota, and Tesla.

The predictions were made based on car manufacturer strategy, battery technology, culture, supplier networks, partnerships and financial performance.

Unlike Tesla, all of the aforementioned car manufacturers have established supply chains to accelerate the development and production of electric vehicles. What’s more, they all have decades worth of experience of building multiple models on a mass scale. Crucially, that’s something Tesla continues to struggle with, as is evident with the production issues impacting deliveries of the entry-level Model 3.

While sales of the Model S and Model X have been strong in recent years when compared to other EVs, the truth is that both models are built in very limited numbers when compared to the millions of ICE vehicles built annually by the world’s largest automakers. It could conceivably take Tesla five years or more to perfect the art of mass production of various models, and by the time that happens, it may have already lost the electric vehicle crown.

WRC Driver Takes New Fiesta ST For Underground Hooning In Ford’s Latest Ad

Ford’s latest hot hatch descends in a salt mine that, in the hands of a pro driver, proves ideal for drifting.

Lexus Discounts The LC In The U.S. By Up To $5000 Until July 31

If you’re considering Lexus’ sexy-looking coupe, now’s the time to visit a dealer.

European Brands Will Soon Overtake Tesla In EV Sales, Says Study

Tesla is struggling with mass production, whereas its rivals have decades of experience.

Waymo Takes Delivery Of First Three Jaguar I-Pace SUVs – 19,997 Still To Go

Waymo has placed a huge order for JLR’s electric crossover that will form part of its autonomous fleet.

Too Hot To Handle: Lexus RC F GT3 Burns To The Ground

The RC F caught on fire seconds after driver Scott Pruett exited the vehicle at the paddock.

Liberty Walk Transforms Daihatsu Copen Into Mini-Me Nissan GT-R

The Japanese tuner picked a most unlikely candidate to make it look like a shrunk Godzilla.

Qashqai vs Kadjar vs Kuga: Which Is The Best Compact SUV?

Think you know the winner? Well, the outcome of this comparison may actually surprise you.

Ford Focus RS Heritage Edition: Old News Or A Future Collectable?

Seeing that it’s on its way out, should one even consider it or just wait for the all-new Mk4?.

Roborace’s Goodwood Run Is Proof That Skynet Is On Its Way

WatchING the Robocar drive itself up the Festival of Speed’s hill route is a bit creepy.

BMW Creates New Joint Venture With Great Wall To Build Electric Mini In China

The joint venture will build electric Minis and Great Wall EVs in a new Chinese factory.