For India’s Love For Snacking

Tasty Treat, the ready-to-eat snacking brand from Future Consumer (FCL), recently unveiled its new campaign ‘ChakChakChabao’. Executed by Purple Vishnu Films, the campaign captures India’s undying love for tasty food and showcases the wide range of Tasty Treat products from savory snacks to sweet delicacies and juices to sauces. The ad film’s  peppy and foot-tapping music is created by rap sensation Kunal Pandagle a.k.a K aam Bhaari and led by music director Sammeruddin.

Speaking about the new campaign, Sadashiv Nayak, CEO of Food Business at Future Group, says , “Tasty Treat is one of our biggest and most loved snacking brands. The film celebrates the fact that Tasty Treat stands for an endless list of all finger-licking snacks.”  

Sharing his views on the campaign Sainath Choudhury, director of Purple Vishnu Films, says, “As a brand, Tasty Treat has a basket full of snacks to offer and a musical rap was the best way to capture all of it in one go. The crunchiness of namkeens (savory snacks), binging on popcorns, sipping juices and never-ending snacking is what we have encapsulated through ChakChakChabao.”

Leveraging the reach and popularity of cricket in India —  Tasty Treat is associated with the upcoming VIVO IPL as an official on-grounds partner — the brand will launch multiple campaigns centered on its products phased throughout the IPL season. Through a special digital contest, Tasty Treat and cricket fans will have a chance to cheer and support their favourite teams live. Sharing their ChakChakChabao selfie on Facebook @Tastytreatofficial, fans will stand a chance to win IPL passes.

Tasty Treat celebrates India’s diverse tastes, and endeavours to deliver it all, through its wide variety of product. The range of products includes ready-to-eat snacks, beverages, wafers/biscuits, sauces and more. Some of the popular products are savoury snacks, wafer biscuits, fruit-based beverages, table sauces, popcorn, cookies, pasta, etc. Besides being sold in all leading modern retail stores such as Big Bazaar, Easyday Club, Nilgiri’s, Heritage, HyperCity, Foodhall, Aadhar Wholesale Market, etc., Tasty Treat is also available in leading modern trade and select general trade outlets.