Homegrown Syska Group has forayed into wires and cables segment, and has roped in Bollywood actor Amitabh Bachchan to create space in Rs 12,000 crore market.
Initially, Syska will enter the wires and cables sector in the west region and will later expand spread over to rest of the country, the company said.
"We can see exponential opportunities for wires & cables business in India. The household wire segment is a 12,000-crore market and the segment is expected to boom with growing demand for power and light," Syska Group Director Rajesh Uttamchandani said.
Syska has made a investment of Rs 75 crore to set up the fourth manufacturing plant in Rewari (Haryana), which will be used for manufacturing various types of wires and cables.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)