US Pancake Chain Says It Faked Name Change "To Promote Its Burgers"

Last month the pancake chain seemingly rebranded itself as the company introduced a line of black angus burgers, though it has had burgers on the menu for some time.

World | (c) 2018 The Washington Post | | Updated: July 11, 2018 18:20 IST
US Pancake Chain Says It Faked Name Change 'To Promote Its Burgers'

The IHOb campaign created a lot of buzz which is what the company was trying to achieve