Published on : Wednesday, July 11, 2018
“We came up with this endearing character, based on our beloved Merlion, to build a stronger emotional connection with families and to entrench Singapore’s brand awareness among them,” said Lim Shoo Ling, Director – Brand, STB.
“Armed with a can-do attitude and a great enthusiasm for discovering more about Singapore, Merli embodies the Passion Made Possible brand,” Ling added.
Merli will emerge on social media platforms worldwide in the form of GIF comments and GIF stickers. More details of these will be shared on the VisitSingapore social media pages at a later stage.
Tags: Singapore Tourism Board