Winning the Fox Bidding War Is Just the Beginning

The higher the price goes, the less room for error in managing and extracting value from the assets

As bidding for 21st Century Fox’s assets has climbed, the room for error in managing and extracting value from them is shrinking. Disney’s latest offer of $71.3 billion in cash and stock is a 36% premium to its original offer of $52.4 billion. The price may go higher still if Comcast comes back with an offer in the $90 billion range.

Is the cost worth it, even for such scarce assets?

The...