The rice protein market is expected to reach USD 90.26 million in 2015 registering a CAGR of 6.7%, during 20182023 the forecast period
Rice protein contains high quantities of cysteine and sulphur containing amino acids. It is generally used in conjunction with pea protein to balance the lack of lysine in rice protein. Rice protein, which is low in fat and cholesterol, contains essential amino acids necessary to build quality muscle. Considered to be a great meal replacement, rice protein is convenient for consumers to add into a meal or make into a nutritious shake. This protein source is also easy to digest for those struggling with gastrointestinal GI problems.
Market Dynamics
The growing food beverage processing industry is one of the primary drivers for the rice protein market. Consumers' demand for functional foods and beverages, such as energy bars, dietary supplements, sports energy drinks, has also contributed to the growth of the industry growth.
Rice protein is considered to be an effective alternative to other plant and animalbased products, such as whey, and soy, due to the high amino acid content. The amino acids present in rice protein are essential in tissue rebuilding and it is also found to aid in the recovery of muscles. Moreover, these proteins do not contain artificial sweeteners and, hence, their chemical content is minimum, as compared to other main protein forms.
Market Segmentation
Rice protein concentrates revenues are projected to register the highest CAGR of 7.3%, during 20182023 the forecast period. Rice protein isolates accounted for the major market share in 2016, in terms of, both, value and volume in the product segment. Their protein content is much higher, as compared to cheaper concentrates. Various enzymes were used to treat a proteinenriched rice flour for the production of rice protein isolates. The rice flour containing 49% protein was a byproduct from the processing of brown rice for syrup production.
The meat analogs extenders are projected to be the fastestgrowing segment, followed by nutrition supplements, during 20182023 the forecast period.
Regional analysis
North America accounts for the significant market share, due to the presence of major producers, extensive distribution networks, and growing demand for the sports energy nutrition segment and dietary supplements. The United States accounted for 78% of the North American rice protein market revenue. AsiaPacific is expected to be the fastestgrowing region, due to the growing demand from emerging economies, and increasing spending powers of consumers.
MAJOR PLAYERS: AIDP INC., AXIOM FOODS INC., BIOWAY XI'AN ORGANIC INGREDIENTS CO., LTD., GOLDEN GRAIN GROUP LTD., RICEBRAN TECHNOLOGIES, NUTRITION RESOURCE INC., SHAANXI FUHENG FH BIOTECHNOLOGY CO., LTD., SHAFI GLUCO CHEM PVT., LTD., THE GREEN LABS LLC, TOP HEALTH INGREDIENTS INC., NUTRIBIOTIC, ZCOMPANY, NORTH COAST NATURALS and PURE FOOD COMPANY LLC, amongst others.
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Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and noneconomic aspects.
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