Tesla Expected To Open Model 3 Configurator To Everyone This Week

Red Tesla Model 3 LA Auto Show

4 H BY STEVEN LOVEDAY 23

Tesla will reportedly bypass the reservation system and let anyone in the U.S. or Canada order a Model 3 via the Online Design Studio.

In the past month, Tesla has revamped the process by which it’s allowing people to order and configure the Model 3. First of all, the Design Studio was updated with new pricing for the dual-motor all-wheel-drive and Performance models. In addition, anyone in the U.S. or Canada who had a previous reservation – regardless of timing – was granted access to configure their vehicle. However, the $35,000 base model is not yet available for configuration.

This move by Tesla had many reservation holders upset since some waited in line the very first day in order to assure that they would be ahead of the pack. Also, some of these customers had hoped for the base Model 3, as well as the full $7,500 federal EV tax credit. Hopefully, they realized early on that Tesla would not be releasing the base model for some time and that the tax credit will be beginning the sunset process in the coming months.

Fast forward to today and not only can any North American reservation holder jump on the Tesla website and configure, but anyone in the U.S. and Canada can place a Model 3 order immediately. This means they don’t even have to reserve first with a $1,000 deposit.

Keep in mind that Electrek reported that Tesla still plans to prioritize orders for reservation holders. However, we haven’t heard any of this information from Tesla and we have no way of knowing “if” and “how” the automaker plans to handle the priority system, which seems to be changing on a regular basis. Tesla also made similar statements about priority in the past, which didn’t seem to be carried out. The whole reservation process and timeline for the Model 3 have not been very transparent. All we can do now is wait and see how it pans out.

Source: Electrek

Categories: Tesla

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23 Comments on "Tesla Expected To Open Model 3 Configurator To Everyone This Week"

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Seven Electrics

There just aren’t enough reservation holders willing to pay for premium models, especially at increased production rates. If this fails to generate enough cash I expect an international push, then a capital raise “for the Chinese factory” but really “to tide us over until we can make the $35K model profitably.”

The site still lists a 3-5 month wait for non-performance long range models; at $2500 per order, that’s a nice interest-free loan.

Viking79

Still, 3-5 Months for long range model and 2-4 for performance. This will continuously move out at least some. Say in 6 months at roughly 20,000 per month, they produce 130,000 cars (5k per week) that sell on average for around $60,000, you are looking at $7.8B in Model 3 cars, and maybe $5B from Model S/X. That doesn’t include growing demand for energy storage, we will ignore that for now. What money shortage are you talking about?

Viking79

People down-voting this, please post a counter argument about how broke they are? I grow weary of this “Tesla is running out of money” argument without any facts.

Myzt

It Has Arrived. model 3 Waiting List USA = 0. demand is low. Even poor 100k Model 3 sold for 2018 lowbar goal (per Nix) is seriously in deep trouble. hence Hail Mary to China – joke of a market share so far

Viking79

Waiting “list” = 2 – 5 months for $50k to $80k model, 6 to 9 months for $35k model (ATP probably $43k). Remember build rate is about 21,666 / mo (5,000/wk) average for next year, going by worst possible estimates from Elon.

Viking79

Not seeing those counter arguments yet…

tm

Tesla financial fillings are at https://www.nasdaq.com/symbol/tsla including historical ones.
If somebody can’t read it, talking about “arguments” is kind of meaningless. There is little argument about arithmetic.

Seven Electrics

Reportedly Tesla salespeople will be paid a $300 commission for each performance model sold.

ffbj

What report is that from, announcers in your head. Don’t listen to them.
They don’t know what they are talking about, and neither do you.

HH

Reported on electrek – certainly they are not under suspicion to produce anti-Tesla fake news, right?

Erik

so if (a USA or Canada) someone has $1000 reservation in the system but is waiting for the base battery or non-premium interior is there any reason not to just ask for the $1000 refund at this point?

Nix

You will still get priority when the base battery is released. You will get a base battery car before people who don’t have a reservation get a base battery car.

Only people who are buying long range battery cars are getting to order without having a reservation.

Kosh

There is evidence to counter your claim above. There are posts in the tesla forum of people who have reserved AFTER me (RECENTLY), configured AFTER me, configured the SAME as mine, and are getting delivery after a week….. and I have nothing.

Sorry Elon, no future reservations for me on the truck or model Y. You’ve lost your credibility with me.

Viking79

Where are you located? Might have something to do with it.

Kosh

Just 3 hours south of the Fremont factory…..

Myzt

There are Zero LR demand buyers left in USA. It’s Unicorn fairytale std range $35k or Hail Mary sell other 95% to Tencent

HH

Good question. Answer – maybe. Maybe not.

There is still the possibility that Tesla will change the terms. My opinion is that Tesla needlessly painted themselves into a corner with the $35K base price. The $9K markup for LR is just too high, similar for the $5K for premium interior. Raising the base price to $39K, while making LR a $6K option and premium interior a $4K option would keep all currently available prices stable, guarantee good margins on the options as well as make it considerably easier to have 10-15% margin on the base model car.

Then there would only be one question. Is there enough demand for a $39K+ car with 250K production a year worldwide. I think that could be done. With $35K base price however, I don’t see how the math with profits should work out.

Chris O

24K sold in the US and it looks like Tesla is already exhausting the segment of North American reservation holders that’s willing to pay $50K+. Goes to show how much Tesla needs that $35K model for its extensive production ambitions and it had better make sure those are plenty profitable too…

Viking79

They are still showing a 2-5 month wait, so they still have a lot of $50k plus cars to go (closer to $60k average I would guess). I would also expect additional orders, a lot of people will wait to see what they think of final production version.

marshall

Won’t 5 months will just about put them into Q1? I wouldn’t be surprised that most of the smaller battery model sales go closer to $45,000 then $35,000.

Chris O

Of course there will be additional orders, it’s not like demand will drop to zero after all reservations are filled, every new period sees a new batch of consumers entering the market. It’s just that at some point Tesla can crank out those high end versions faster than new orders roll in.

CCIE

Seems like an act of desperation to help with cash flow. They must have gotten scared when they opened the configurator to all reservation holders and realized a significant number of them are waiting for an inexpensive M3. Now anyone willing to pay for a high-profit M3 can order and get priority.

Some Guy
I think this is a brilliant move. The ones who have reserved first day and want the base model will still be first in line when the first base models come of the production line (unless they pull the trigger to go for a higher trim after all to get the full tax credit). If they don’t like that, the deposit is refundable, but then the next chance will be at the very end of the line, when all the ones that stay on-board have received their car, and likely also some of the overseas reservations, at least the ones for the higher trims. Others, who had not placed a reservation early on, perhaps being unaware of how awesome Tesla cars are, and have just recently seen a Model 3 in the wild (maybe got a ride in one) and have since been doubting whether they will go for it because of “2 years? I can’t wait that long!”, have now the chance to go for a higher trim, which is exactly what they may have experienced and thus want. I think there are also a lot of cautios people who did not want to put down 1 k years… Read more »