Tirupur: Grasim Industries of Aditya Birla Group opened its third studio-cum-library on Viscose Staple Fibre (VSF) yarns and fabrics in the city on Tuesday.
The facility, which had been established already in Noida and New York, is expected to assist the industrialists in Tirupur knitwear cluster to get knowledge about handling viscose products and resourcing them in the market.
Having its brand Liva, Grasim Industries has aimed to strengthen its supply chain by facilitating a platform where garment manufacturers and yarn/fabric manufacturers could meet. With such idea, Liva Accredited Partner Forum (LAPF) studio-cum-library has been opened on Nehru Street in the dollar city.
The studio has a collection of more than 2,000 fabric innovations of viscose, modal and excel. It has a dedicated technical team, which will help the visitors to know about technical specifications, companies who manufacture the yarns/fabrics and minimum order quantity.
Tirupur Exporters’ Association general secretary T R Vijayakumar told TOI: “The Tirupur cluster is cotton-oriented as 90% of the companies here are handling cotton/cotton-blended yarns and fabrics. But the cotton products would only constitute around 30% of total readymade garment sector and 65% of the sector was owned by man-made fibres including viscose products. So, it is important to diversify for sustainability of the cluster.”
“Being the giant in VSF, Grasim Industries’ LAPF studio could play a major role in the diversification. It is always an advantage because even if buyer comes, the industrialists could bring him to the studio and ask him to pick VSF fabric which he wanted,” he added.
Managing director of Grasim Industries Dilip Gaur said, “With proving its mettle in cotton knitwear business, the Tirupur cluster has a huge potential to tap viscose knitted apparel because it is also one of sought-after products in the international market. It is all about acquiring knowledge in handling VSF and they could achieve it with the present machineries set up with slight changes.”
