Audi rolls out the 2018 season of ‘Audi Sportscar Experience’ 2018

New Delhi/ Greater Noida, July 06, 2018: Audi, the German luxury car manufacturer, today flagged off the seventh edition of its acclaimed Audi Sportscar Experience (ASE) program at the Buddh International Circuit (BIC), Greater Noida. The Audi Sportscar Experience, since its inception in 2012, has become one of the most popular programs in the country providing Audi customers and enthusiasts an exclusive opportunity to test their favourite Audi sportscars on the race track.

“Audi Sportscar Experience program captures the ‘Vorsprung durch Technik’ of the Audi brand perfectly. Audi’s DNA lies in motorsports and the Audi Sportscar Experience is one of the few customer experience events that enables them to drive their favorite sports cars at the race track. Customer engagement is one of our key priority and we are confident that our customers and Audi enthusiasts will enjoy the high level of individual focus and care of the Audi Sportscar Experience program,” said Mr. Rahil Ansari, Head, Audi India.

The Audi Sportscar Experience is divided into multiple exciting formats, with dynamic training modules, internationally acclaimed instructors and a fleet of most powerful Audi cars roaring engines and beating laps, making an experience that simply cannot be missed. The customers learn to handle the powerful sports cars in real racing conditions with the basics of racing like under-steer, over-steer and braking. They also get to interact with professional track drivers and Audi professionals to have an immersive hands-on experience about driving on a race track and hence come out more confident in handling these dynamic & sporty cars. Till date, over 2000 customers have participated in the program since its inception.

Audi rolls out the 2018 season of ‘Audi Sportscar Experience’ 2018

The Audi Sportscar Experience caters to the sporty and the dynamic. Internationally, it is conducted on race tracks at Barcelona, the Nürburgring, the EuroSpeedway Lausitz, the Salzburgring, Dubai and in Spa, Belgium.

The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).

In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815 sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.