Emkay Global Financial Services has an accumulate call on Zee Entertainment Enterprises Ltd. with a target price of Rs 640. The current market price of Zee Entertainment Enterprises Ltd. is Rs 543.8. Time period given by the brokerage is a year when Zee Entertainment Enterprises Ltd. price can reach defined target. Zee Entertainment Enterprises Ltd., incorporated in 1982, is a largecap company with a market cap of Rs 51768.96 crore.

Investment rationale by Emkay Global

ZEEL has been outpacing industry advertisement growth over the last few years and the same is expected to continue going forward. This would be driven by market share improvement across various regional channels and in flagship Hindi GEC. Enhancing original content offerings and tie-ups with telcos is key for boosting newer avenue of subscription revenue from ZEE5. Maintain ACCUMULATE with TP of Rs640.